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City finalist wins at the finals of 'Design : Impact Awards'
Press Release
Wednesday, July 25 | 05:08 PM
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Pune : Titan Company Limited, India’s largest lifestyle company driven by innovation and design, held the finals of ‘Design:Impact Awards for Social Change’ in collaboration with Tata Trusts, in Mumbai. After multiple rigorous rounds of evaluation, eight winners, from the 993 entries received, were announced at Taj President today in the grand finale. These winners from different sectors are being given grants of upto Rs. 65 lakhs each. Overall, the program commits to Rs 5 crore worth of grants.

Titan’s Design:Impact Awards is a project-based grant award that aims to positively impact the underprivileged communities and needs of the society, by encouraging and inspiring bright minds to design for the benefit of the Indian society.

Usense, from Pune, is one of the eight winners.  It is an innovative credit card sized test designed to detect presence of 4 major uropathogens causing 96 percent cases of Urinary Tract Infection (UTI) in India. Each well at the 4 corners of the credit card sized USense correspond to a specific bacteria.

USense encompasses multiplexed detection of bacteria in a format which is extremely compact and simple to use. The existing alternatives demand for a laboratory to test bacteria and thus cannot be performed on-site without a trained manpower. USense empowers people in rural settings and resources to gain access to UTI diagnosis. USense is electricity free, affordable and works on-site making it different and moreover better than the existing alternatives of culture and yes/no strips.

On approaching the finale of the competition, Bhaskar Bhat, Managing Director, Titan Company Limited, said, “We instituted this program keeping in mind Tata group’s mission of giving back to the society we serve. We were further delighted when we received nearly a 1000 submissions and learnt about innovators who are making  meaningful and positive impact on society. The initiative gave them a platform to showcase their products backed by design-led innovation. At Titan, giving back to society has always been key and we look forward to working closely with the winners at Design:Impact Awards and supporting them to lead the change.”

“Design is at the core of what we do at Titan. We believe that design brings in a lot of elements beyond just physical appearance of the product. It involves a combination of aesthetics and functionality that makes a product not only beautiful but also easy to use. Design was a key parameter while evaluating all entries for the program. We wanted to ensure that all innovations had a strong design philosophy going forward. Since these products will serve larger sections of the society, we believed design is a strong enabler” Added Revathi Kant, Chief Design Officer, Titan Company Limited while commenting on the importance of design at the Design:Impact Awards grand finale.

Congratulating the winners on the occasion, N. E. Sridhar, Head - Corporate Sustainability, Titan Company Limited said, “At Titan, we believe innovation plays a pivotal role in what we do – from product development to retail experience to marketing campaigns and to CSR. CSR is a way of life at Titan. Design:Impact Awards is an attempt to bring India’s designers and innovators under one umbrella and help them reach out to wider sections of the society who are underserved and/or underprivileged. It is indeed a pleasure to be a part of Titan’s initiative in supporting innovators who are working towards creating a positive social impact. Open to innovators across India, we were overwhelmed to see the response and it was a pleasure to go through all 993 entries. While all 18 finalists have promising innovations, it was a difficult task for the jury to select 8 winners. Our heartiest congratulations to everyone who came forth and made Design:Impact Awards a huge success.”

(ही बातमी मराठीत वाचण्यासाठी येथे क्लिक करा.)
 
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