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'Titan Eyeplus' in association with 'Goonj'
Press Release
Friday, April 20 | 03:49 PM
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Mumbai : '#IForEye' is a new initiative by Titan Eyeplus which attempts to provide the underprivileged in India with free spectacles. Titan Eyeplus in association with 'Goonj', an award winning voluntary organisation, takes a step towards minimizing the visual impairment, by encouraging people to come forward and give up their old, used spectacles at Titan Eyeplus Stores.

A pair of spectacles can improve the vision of an underprivileged person who is in an urgent need of vision correction. The '#IForEye' initiative encourages people to come forward and donate a pair of eyeglasses at Titan Eyeplus Stores across the country.

Speaking on this initiative, Ronnie Talati, CEO, Eyewear, Titan Company Limited, said, “In India almost 550 million people have vision problems, out of which only 30 percent wear spectacle. The main reason for this disparity is their lack of knowledge about needing vision correction; people are unaware that they need spectacles, access to quality eye care and financial constraints. While as a brand we are trying our best to educate consumers as well as offer world class optical experience, through this initiative we want to reach out to the latter- these are people who cannot afford a pair of spectacles. We hope to make a small contribution towards minimizing this number to some extent, with the '#IForEye' initiative. Most of us have a pair of spectacles at home that we have outgrown. Why not come forward and donate it at the nearest Titan Eyeplus store. Let’s take a second to remember that change begins at home.”

'Goonj' has been working pan India on neglected issues and neglected communities for the last 19 years, dealing with more than 3 thousand tons of clothing and other urban underutilised materials every year. It transforms this urban discard into a powerful resource for rural development. Goonj currently works in parts of 22 states on a range of issues from water, sanitation, to education, women’s health and disaster relief.

'Goonj' focuses on the basic but neglected needs of rural communities and reaches them basic material needs material with dignity. Through this tie up with Titan Eyeplus, Goonj will be addressing the basic need of spectacles for people struggling with visual impairment. At the end of this month long campaign, Goonj will receive all the contributed eyeglasses from Titan Eyeplus stores, and channelize them to those in need across the country

Sharing his thoughts on the campaign, Anshu Gupta, Founder, 'Goonj' said, “Not being able to see properly affects a vast number of people in a lot of ways. Kids aren’t able to study properly, drivers can’t drive properly, and it is such a basic problem that can be fixed easily. The solution is our unused spectacles lying somewhere at home. 'Goonj' has been working on bringing attention to these basic issues and needs where people of this country can play a role. This initiative gives every person an opportunity to do something for the society”.

In return for giving their eyeglasses customers get a 20 percent discount on a pair of brand new Titan Eyeplus frame. The campaign starts from April 19 and ends on May 14. Eyeglasses can be contributed at all Titan Eyeplus stores across the country.

About Titan Eyeplus :
Titan Eyeplus, the third major line of consumer business division from Titan, ventured into the eyewear category in March 2007. The move was an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India’s prescription eyewear industry.  Benchmarked against the best in the world, Titan Eyeplus heralds standardization in the eyewear industry. Following the Tata‘s principles of quality and trust, the chain offers international quality standards enhanced by practices such as transparency in pricing, contemporary design and styling in the highly fragmented and undifferentiated Indian optical retail segment. Titan Eyeplus delivers a rounded Omni experience to its consumers through 500+ stores operating across 220 cities and online website. Titan Eyeplus is a one stop shop for all eye wear needs with wide variety of products to pick from. Each store offers consumers world class optical experience – detailed 20 step eye testing, personalized attention while selecting frames & lens, wide range of frames, sunglasses and lens. House brands like Titan, Fastrack, Dash and international brands like Mont Blanc, Stepper, Oakley, Tom Ford, Carrera, Ray-Ban, Vogue, Porsche and Tag Heuer, among others. Contact lenses from Bausch and Lomb, Alcon Ciba Vision, J&J and Essilor lenses are also available.
 
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