'Myntra' launches 'Blink Go'
Press Release
Friday, June 22, 2018 | 02:28 PM
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Bengaluru : 'Myntra' today launched it's first smart wearable device, 'Blink Go' which has been developed in-house at the Innovation Labs at Myntra-Jabong. With this roll out, 'Myntra' has demonstrated its capability to design and develop smart wearable devices that are expected to be integrated across consumer categories in the future. 'Blink Go' will be first available during Myntra’s flagship End of Reason Sale from 22nd to 25th June, 2018.

'Blink Go' is a state of the art smart wrist band that allows users to monitor their fitness parameters and set personal fitness goals. The product features top-of-the-line specs in its category at a competitive price point. These include, activity tracking, such as steps, distance, calories, sleep and heart rate sensor and comes with colour TFT display and designer straps, all at an MRP of Rupees four thousand 199 a first in the market. The device can also be synced with smartphones to receive standard alerts and notifications.

'Blink Go' is built from the ground up on the ‘Myntra Wearables Platform (MWP) which enables creation of a wide variety of wearables which can instantly discover and communicate with each other. This platform will form the basis for all future development of such products. Blink Go will be available at a special price during its limited edition launch at EORS.

Speaking on the launch, Jeyendran Venugopal, Chief Technology Officer, 'Myntra', said, “This is an exciting moment for 'Myntra' as we foray into the connected wearable segment with our first product 'Blink Go' which is a perfect blend of fashion and technology to help our customers keep track of their goals and stay fit. The market for smart wearable’s in India has been growing at a CAGR of 140 percent over the last five years with 85 percent of the sales happening online. We are planning to bring in smart features through a combination of varied sensors and connectivity modules for audio wear, footwear, eyewear and apparels and are looking at acquiring 10-20 percent of the wearables market over the next three years.”
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