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Pinkathon Day to be celebrated in October
Press Release
Friday, September 14 | 12:05 PM
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Pune : In at least five countries and 50 cities, more than 5,000 women will participate in a five kms Run at 6.30 am on 21st October 2018, to showcase solidarity to the first-of-its-kind Pinkathon Day being celebrated across India to promote fitness and health for all women.

This idea of having Pinkathon Day is the brainchild of super model and founder of Pinkathon, Milind Soman who said, “The message of Pinkathon is clear. Women, we need you. Your families need you, and not just your children, but your society, your country needs you. In the words of Bishop Tutu and countless wise men before and since, “If we are going to see real development in the world then our best investment is women!”

Milind Soman further added that, “The concept of Pinkathon, India’s biggest run for only women was born on 21st October 2012 and hence the date is significant. We have been receiving requests to organise Pinkathon from towns and cities across the country and even abroad. As we complete six years, I thought of having Pinkathon Day on 21st October 2018 and to make it a momentous occasion by empowering women from across the country to organise their own Pinkathon. The need of this hour and this time, is for women to come together as a community to drive positivity in progress and good health for all, starting with themselves! In a country like ours, with a culture that has no tradition of sports for all, or exercise or of healthy lifestyle practises, change is needed and women are the key to that change.”

It is time for Pinkathon day. Starting this October 21st, and at least on this one day each year, women and their families in more and more cities across India and the world will run together under the banner of Pinkathon. (Pinkathon Day this year will be celebrated on Friday 19th October 2018 in the Middle East and Maldives, considering the weekly holiday).

Pinkathon started out as a running event but is now a grassroot movement, with people across the country taking up the cause and spreading the message.

Using community running as a tool, Pinkathon and it's Ambassadors have empowered and enabled thousands of women across India to bring positive change into their lives. By understanding that by prioritising a little bit of time for themselves every day they can bring about change in physical, mental and emotional wellbeing. They can bring change in understanding the value they bring to their families and society, and respecting that value. They will be bringing change to the future of their families by inspiring by example. Bringing the concept of health into every aspect of their lives. Making physical, mental and emotional health the driving force of every decision.

In the last six years, Ambassadors of Pinkathon have been relentless and unflagging in their efforts to spread this message and build this community from the ground up, in each and every household.

Each Ambassador is tasked with starting a running group especially for women, around their place of residence, and dedicating at least one hour per week to a meet up and run session. In the eight cities of Pinkathon, Ambassadors are doing their bit. It is time to spread the word as far and wide as possible.
 
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