Wardha : The problems of rural areas should be informed by Journalists through development communication by considering the nature of the rural problems, opined Vice-Chancellor of  Mahatma Gandhi Aantarrashtriya Hindi Vishvavidyalaya  Prof.  Girishwar Mishra. He was speaking while inaugurating the Rural media Workshop -‘Vartalap’ organized by Press Information Bureau ,Nagpur working under Ministry of Information and Broadcasting  in cooperation with the  District Information Office -Wardha and Public Relations Department of Mahatma Gandhi Aantarrashtriya Hindi Vishvavidyalaya, Wardha. Sh. Sudhir Pathak, Former Chief Editor,  ‘Tarun Bharat’, Nagpur , Smt. Manisha Sawle, District Information Officer, Wardha , Sh.Sanjay Arvikar , Deputy Director, PIB, Nagpur were present on this occasion.

 Prof. Mishra further added Due to low literacy rate in rural areas Journalists, have to change their writing style, communication style considering the nature and attitude of rural audiences & readers. Journalists need to communicate to the rural people in the language which is easily understandable by the rural masses.  The news of urban areas should reach rural areas   and that of rural areas should reach urban areas. This will facilitate the information   received by the general public about health, education and civic sense.

  Journalists should analyze global incidents by looking at its global references and acquiring detailed knowledge of the same. Journalists in Print Media should also use technology like news website to widen their reader’s range, appealed Senior Freelance Journalist Sh. Jaideep Hardikar, while guiding  on the  topic ‘Role of Rural Journalists in Development Communication: Local Stories-National Perspective’  . 

While guiding on 'Role of Newspapers and Social Media in Disaster Management', Sh. Mangesh Indapwar , Special Correspondent,  Maharashtra Times, Nagpur  discussed the types of disaster, the role of media by illustrating contemporary examples. Journalists should report the incidents of disaster with objective attitude and empathy.  He said that blog for journalists are a medium of expression and there must be a deeper understanding of the topic that you write about.

 After the session, experts answered the questions asked by Journalists. 

There is a independent existence of both print and electronic media.In the age of information explosion ,Journalists should use the available Information   consciously , advised Sh. Sunil Dabir, Deputy Director (News), AIR, Nagpur while  speaking  on ‘Role of Print & Electronic  Media in Effective Communication in Rural Areas’

For  writing a real success story, it is necessary to understand the positive and negative references of the news along with its creative aspects.  These stories should not be for publicizing a person but it should be in the public interest.   Sh. Nitin Kelkar, Deputy Director (News), AIR, Pune   expressed this views in his lecture on the topic ‘Relevance of reporting Success stories in agrarian crisis’.

  Senior Chartered Accountant (CA) of Wardha, Sh. V.B. Deshpande on' Goods and Services Tax Act: Positive aspects'. Deshpande gave detailed information about the goods and services tax to the attendees. He hoped that the country would come under a single tax system due to the implementation of the goods and services tax, the benefit of which will reach to the general public.

After this session, Question Hour took place.   Mahatma Gandhi International Hindi University's Public Relations Officer, Shri. Budhadas Mirge proposed vote of thanks & took review of the proceedings.  Journalists in Wardha, Samudrapur, Hinganghat, office bearers of journalists' associations, and officials, research scholars of Mahatma Gandhi International Hindi University were present in the workshop.